Monday, June 2, 2014

Do I Have Your Attention?

I got the chance to create flyers for the local Toastmaster's club. Toastmasters is an organization that helps develop speaking, communication, and leadership skills.

The goal was a flyer that would attract attention and provide basic information on the club, explaining what the club offers and when/where it meets.

The main hook is the image and text, thus it is centered at the top of the page. The logo follows on the page with what the club offers and then meeting times next.

The toastmasters logo has a gradient, stroke, bevel & emboss, inner glow, and a drop shadow applied. The white glare is a brush stroke with the opacity lowered. The rest of the text is formatted and sized according to importance.

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