Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, August 25, 2014
Keys for Logo Design
My favorite project, designing logos. I'll walk you through a few iterations and principles for logo design. One of the first to keep in mind, is a logo is going to end up on various pieces of media. A logo needs to be distilled to something that can be stitched on a shirt.
Monday, June 2, 2014
Do I Have Your Attention?
I got the chance to create flyers for the local Toastmaster's club. Toastmasters is an organization that helps develop speaking, communication, and leadership skills.
The goal was a flyer that would attract attention and provide basic information on the club, explaining what the club offers and when/where it meets.
The main hook is the image and text, thus it is centered at the top of the page. The logo follows on the page with what the club offers and then meeting times next.
The toastmasters logo has a gradient, stroke, bevel & emboss, inner glow, and a drop shadow applied. The white glare is a brush stroke with the opacity lowered. The rest of the text is formatted and sized according to importance.
The goal was a flyer that would attract attention and provide basic information on the club, explaining what the club offers and when/where it meets.
The main hook is the image and text, thus it is centered at the top of the page. The logo follows on the page with what the club offers and then meeting times next.
The toastmasters logo has a gradient, stroke, bevel & emboss, inner glow, and a drop shadow applied. The white glare is a brush stroke with the opacity lowered. The rest of the text is formatted and sized according to importance.
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